🍪 The 5 top consumer trends of 2022

Happy holidays, friends. It’s officially the “let’s meet in the new year” email season.

Let’s get to the good stuff.

In the oven this week:

• 📈 People are spending HOW long in TikTok every day??
• 💬 Tweet of the week — startup valuations are plummeting
• 🍪 Cookie crumbs: what happened in tech this week
• 🍫 Chocolate chips: our 5 favorite finds
• 😂 Snickerdoodles: memes for a chortle

FRESHLY BAKED: 2022 CONSUMER TRENDS ARE IN

2022 is on its way out. And what does that mean?

Analysts everywhere scrambling to release some type of 2022 report before that end of year performance review.

Coefficient Capital released their latest research on consumer trends. It’s a huge 88 page presentation with a buncha random findings, so we trimmed it down for ya.

Here were the 5 most interesting insights:

1. Inflation is seen as the biggest problem to Americans, ranked even higher than violent crime (COVID’s #7, not even on the graph)

2. Everyone LOVES TikTok. People are spending almost 100 minutes in the app daily. We cannot confirm nor deny this… 👀